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Anatomy of long sales letter
http://visualwebsiteoptimizer.com/split-testing-blog/long-sales-letter-copywriting/In this post, we interview Jeremy Reeves, who is a direct response copywriter and marketing consultant. He specializes in long sales letter copywriting.
Tags: sales, marketing, design, letter, conversion, conversion, spam, endorsement, spammy, page Saved by: admin
Landing Page Optimization tips: analysis of 50+ sites to find out what increases sales and conversions « I love split testing – Visual Website Optimizer Blog
Last week I offered free conversion rate optimization advice on a popular forum (known as Hacker News). Within a single day I got 50+ requests for help. It was definitely an enriching experience analyzing and dissecting all those websites and landing pages. As I was replying and providing my feedback to those 50+ sites, I started sensing a few common issues that affected conversion rates of all those pages. Without naming any specific URL or site, in this post I will detail where those sites lacked and what you can learn from my analysis to fix your homepage or landing page.
http://visualwebsiteoptimizer.com/split-testing-blog/landing-page-optimization-tips-increases-sales-conversions/
Tags: optimization, conversion, marketing, webdesign, design, landingpage, landing, seo, startup, tips Saved by: admin
Last week I offered free conversion rate optimization advice on a popular forum (known as Hacker News). Within a single day I got 50+ requests for help. It was definitely an enriching experience analyzing and dissecting all those websites and landing pages. As I was replying and providing my feedback to those 50+ sites, I started sensing a few common issues that affected conversion rates of all those pages. Without naming any specific URL or site, in this post I will detail where those sites lacked and what you can learn from my analysis to fix your homepage or landing page.
http://visualwebsiteoptimizer.com/split-testing-blog/landing-page-optimization-tips-increases-sales-conversions/
Tags: optimization, conversion, marketing, webdesign, design, landingpage, landing, seo, startup, tips Saved by: admin
Landing Page Best Practices: the definitive guide (with infographics) « I love split testing – Visual Website Optimizer Blog
Landing pages are critical for any promotion specific marketing – but in particular for paid marketing where a measured ROI is essential to your success (and your ability to gain budgetary approval). The reason why you want to direct your paid traffic to a landing page vs. your homepage is that your homepage is often designed to be a generic entry point to your brand and business. It may contain references to many products or services – rendering the ability for a potential customer to find your intended conversion path amidst 40-70 links unlikely at best – impossible at worst. Which leads nicely into the third part of your question. The purpose of a landing page is to provide a hyper-focused experience that is designed to accomplish the singular conversion goal of your marketing campaign.
http://visualwebsiteoptimizer.com/split-testing-blog/landing-page-best-practices/
Tags: webdesign, landingpage, design, seo, marketing, startup, landing, adwords, page, visualization Saved by: admin
Landing pages are critical for any promotion specific marketing – but in particular for paid marketing where a measured ROI is essential to your success (and your ability to gain budgetary approval). The reason why you want to direct your paid traffic to a landing page vs. your homepage is that your homepage is often designed to be a generic entry point to your brand and business. It may contain references to many products or services – rendering the ability for a potential customer to find your intended conversion path amidst 40-70 links unlikely at best – impossible at worst. Which leads nicely into the third part of your question. The purpose of a landing page is to provide a hyper-focused experience that is designed to accomplish the singular conversion goal of your marketing campaign.
http://visualwebsiteoptimizer.com/split-testing-blog/landing-page-best-practices/
Tags: webdesign, landingpage, design, seo, marketing, startup, landing, adwords, page, visualization Saved by: admin