Google’s Six-Front War

http://techcrunch.com/2011/07/03/google-six-front-war/

Editor’s note: Guest contributor Semil Shah is an entrepreneur interested in digital media, consumer internet, and social networks. He is based in Palo Alto and you can follow him on twitter @semilshah. While the tech world is buzzing about the launch and implications of Google’s new social network, Google+, it’s worth noting that Google isn’t just in a war with Facebook, it’s at war with multiple companies across multiple industries. In fact, Google is fighting a multi-front war with a host of tech giants for control over some of the most valuable pieces of real estate in technology. Whether it’s social, mobile, browsing, local, enterprise, or even search, Google is being attacked from all angles. And make no mistake about it, they are fighting back and fighting back, hard. Entrepreneur-turned-venture capitalist Ben Horowitz laid the groundwork for this in his post Peacetime CEO / Wartime CEO, saying Larry Page “seems to have determined that Google is moving into war and he
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