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Social Network Comments Fuel Offline Behavior - eMarketer
http://www.emarketer.com/Article.aspx?R=1008473The study doesn’t elaborate on what exactly respondents would do, but another question asked specifically what actions US social network users would be more likely to take after following a company or product on Facebook or Twitter. On Facebook, 53% of respondents said the top activities would be purchasing the brand or company’s product and recommending the company or product. For Twitter, the top activities were talking about the company or product (61%), recommending the company or product (59%) and purchasing the brand or company’s product (58%).
Tags: facebook, socialmedia, social, twitter, stats, behavior, emarketer, marketing, media, social_media_marketing Saved by: admin
Why People Use Twitter - eMarketer
According to the “Consumer Internet Barometer” from TNS and The Conference Board, 41.6% percent of Internet users who used Twitter did so to keep in touch with their friends. Reasons that US Internet Users* Use Twitter, by Gender and Age, Q2 2009 (% of respondents in each group) In addition, 29.1% used it to update their status, 25.8% to find news and stay updated, 21.7% for work purposes and 9.4% for research. Men and women both used Twitter primarily to keep in touch with friends. Secondarily, men were interested in finding news and women in updating their status. Users under age 35 were more interested in broadcasting their status than their senior counterparts. Older users were more likely to use the service for work-related purposes. The average Twitter user interacted primarily with friends and family.
http://www.emarketer.com/Article.aspx?R=1007193
Tags: twitter, socialmedia, research, statistics, stats, trends, emarketer, socialnetworking, microblogging, demographics Saved by: admin
According to the “Consumer Internet Barometer” from TNS and The Conference Board, 41.6% percent of Internet users who used Twitter did so to keep in touch with their friends. Reasons that US Internet Users* Use Twitter, by Gender and Age, Q2 2009 (% of respondents in each group) In addition, 29.1% used it to update their status, 25.8% to find news and stay updated, 21.7% for work purposes and 9.4% for research. Men and women both used Twitter primarily to keep in touch with friends. Secondarily, men were interested in finding news and women in updating their status. Users under age 35 were more interested in broadcasting their status than their senior counterparts. Older users were more likely to use the service for work-related purposes. The average Twitter user interacted primarily with friends and family.
http://www.emarketer.com/Article.aspx?R=1007193
Tags: twitter, socialmedia, research, statistics, stats, trends, emarketer, socialnetworking, microblogging, demographics Saved by: admin
Social Media Best Practices - eMarketer
Marketers have become more than willing to start a conversation about their brands through social media. But that’s only the beginning of the marketing effort. In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of their practices. Large majorities rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic.
http://www.emarketer.com/Article.aspx?R=1007200
Tags: socialmedia, marketing, social, trends, bestpractices, media, emarketer, research, branding, statistics Saved by: admin
Marketers have become more than willing to start a conversation about their brands through social media. But that’s only the beginning of the marketing effort. In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of their practices. Large majorities rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic.
http://www.emarketer.com/Article.aspx?R=1007200
Tags: socialmedia, marketing, social, trends, bestpractices, media, emarketer, research, branding, statistics Saved by: admin
How the Old, the Young and Everyone in Between Uses Social Networks - eMarketer
Social networkers utilize popular Websites such as MySpace, Facebook, Twitter and LinkedIn in different ways depending on their age. According to Anderson Analytics, Generation Z (13-to-14-year-old) social network users were more likely to use MySpace than Facebook. Only 9% of them used Twitter and none used LinkedIn.
http://www.emarketer.com/Article.aspx?R=1007202
Tags: socialmedia, demographics, socialnetworking, statistics, facebook, stats, research, social, twitter, media Saved by: admin
Social networkers utilize popular Websites such as MySpace, Facebook, Twitter and LinkedIn in different ways depending on their age. According to Anderson Analytics, Generation Z (13-to-14-year-old) social network users were more likely to use MySpace than Facebook. Only 9% of them used Twitter and none used LinkedIn.
http://www.emarketer.com/Article.aspx?R=1007202
Tags: socialmedia, demographics, socialnetworking, statistics, facebook, stats, research, social, twitter, media Saved by: admin
Do You Know Who’s on Twitter? - eMarketer
Demographics and usage habits of the microblogging crowd Twitter has experienced explosive growth in 2009. According to “An In-Depth Look Inside the Twitter World,” from Sysomos, 72.5% of all Twitter users joined the service in the first five months of this year. Who are they? More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29.
http://www.emarketer.com/Article.aspx?R=1007250
Tags: twitter, statistics, demographics, marketing, social, stats, socialmedia, 2009, emarketer, research Saved by: admin
Demographics and usage habits of the microblogging crowd Twitter has experienced explosive growth in 2009. According to “An In-Depth Look Inside the Twitter World,” from Sysomos, 72.5% of all Twitter users joined the service in the first five months of this year. Who are they? More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29.
http://www.emarketer.com/Article.aspx?R=1007250
Tags: twitter, statistics, demographics, marketing, social, stats, socialmedia, 2009, emarketer, research Saved by: admin
Social Network Marketing Expands Sphere - eMarketer
Common wisdom over the past few years has been that people are interested in interacting with social network friends, not marketers. Not so, according to Anderson Analytics’ May 2009 survey—52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking Website—double the percentage who had said something negative (23%).
http://www.emarketer.com/Article.aspx?R=1007252
Tags: socialmedia, marketing, branding, statistics, social, stats, web2.0, media, research, emarketer Saved by: admin
Common wisdom over the past few years has been that people are interested in interacting with social network friends, not marketers. Not so, according to Anderson Analytics’ May 2009 survey—52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking Website—double the percentage who had said something negative (23%).
http://www.emarketer.com/Article.aspx?R=1007252
Tags: socialmedia, marketing, branding, statistics, social, stats, web2.0, media, research, emarketer Saved by: admin