Start-Up Lytro Aims to Sharpen Focus of Entire Camera Industry - Ina Fried - News - AllThingsD

http://allthingsd.com/20110621/meet-the-stealthy-start-up-that-aims-to-sharpen-focus-of-entire-camera-industry/

A Mountain View start-up is promising that its camera, due later this year, will bring the biggest change to photography since the transition from film to digital. Ordinarily, I’m turned off by such hyperbole, but after having seen a demo from Lytro, that statement seems downright reasonable. The breakthrough is a different type of sensor that captures what are known as light fields — basically, all the light that is moving in all directions in the view of the camera. That offers several advantages over traditional photography, the most revolutionary of which is that photos no longer need to be focused before they are taken. This means capturing that perfect shot of your fast-moving pet or squirming child could soon get a whole lot easier. Instead of having to manually focus or wait for autofocus to kick in and hopefully center on the right thing, pictures can be taken immediately and in rapid succession.
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