The End of Demographics: How Marketers Are Going Deeper With Personal Data

http://mashable.com/2011/06/30/psychographics-marketing/

Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs from social networks, behavioral data from search outlets and lifecycle forecasting, we have much better ways of targeting potential customers. The rise of mass-produced consumer goods also brought the rise of mass-market advertising. In the 1950s and 1960s, the goal of television was to aggregate the most possible eyeballs for advertisers. In order to convince consumers that an advertising message was relevant to them, consumers had to buy the idea that they were just like everyone else. Marketers created that buy-in by bucketing people into generations. When you lump 78 million people into one group called “Baby Boomers,” it’s much easier to sell them stuff, especially when consumers accepted their generational classification.
Tags: marketing, advertising, business, demographics, technology, socialmedia, data, tools, facebook, google Saved by: admin

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http://mashable.com/2006/12/07/bskyb-creating-youtube-rival-using-youtubes-technology
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Facebox - Insane Growth? - Mashable!
Details on Facebox - an Incrowd property
http://mashable.com/2006/09/25/facebox-insane-growth
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Mashable!
http://www.mashable.com
Tags: web2.0, technology, socialsoftware, social, news, mashup, internet, folksonomy, community, blogs Saved by: admin

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http://mashable.com/2007/09/29/2-column-website-templates
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http://mashable.com/2007/09/26/php-toolbox
Tags: tools, tmv, resources, programming, php, mashable, list, css, article Saved by: admin