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The Science of Retweets on Twitter | Brian Solis - PR 2.0
http://www.briansolis.com/2009/10/the-science-of-retweets-on-twitter/Over the years, Ive had the opportunity to work with Viral Marketing Scientist Dan Zarrella on special projects related to Twitter. His focus on social science and psychology as it relates to new media and online interaction and behavior is in line with my philosophy and approach to understanding and documenting socialized media.
Tags: twitter, socialmedia, retweet, research, socialnetworking, viral, rt, social, microblogging, blog Saved by: admin
Unveiling the New Influencers | PR2.0
Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in one-to-many, faceless broadcast campaigns. Personality wasn’t absent in certain mediums, it was missing from day-to-day communications. For the most part, this pattern seemingly served its purposes, fueling the belief that brands were in control of their messages, from delivery to dissemination, among the demographics to which they were targeted. It scaled very well over the years, until it didn’t… Unbeknown to many companies, a quiet revolution was amassing over the last two decades. And, slowly but surely, the whispers eventually intensified into roars.
http://www.briansolis.com/2009/06/unveiling-the-new-influencers/
Tags: socialmedia, tools, marketing, influencers, monitoring, strategy, media, briansolis, tips, measurement Saved by: admin
Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in one-to-many, faceless broadcast campaigns. Personality wasn’t absent in certain mediums, it was missing from day-to-day communications. For the most part, this pattern seemingly served its purposes, fueling the belief that brands were in control of their messages, from delivery to dissemination, among the demographics to which they were targeted. It scaled very well over the years, until it didn’t… Unbeknown to many companies, a quiet revolution was amassing over the last two decades. And, slowly but surely, the whispers eventually intensified into roars.
http://www.briansolis.com/2009/06/unveiling-the-new-influencers/
Tags: socialmedia, tools, marketing, influencers, monitoring, strategy, media, briansolis, tips, measurement Saved by: admin
Social Network Statistics | Brian Solis - PR 2.0
Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.
http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/
Tags: statistics, socialmedia, demographics, stats, media, research, 2009, internet, social, social_media Saved by: admin
Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.
http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/
Tags: statistics, socialmedia, demographics, stats, media, research, 2009, internet, social, social_media Saved by: admin
The Future of the Social Web | Brian Solis - PR 2.0
Prior to leaving Forrester to join Altimeter Group, Jeremiah Owyang, along with Josh Bernoff, Cynthia N. Pflaum, and Emily Bowen, published a report that attempted to bring the future of the Social Web into focus. If we viewed the content of his research as a social object, the conversations that would transpire could in fact expedite the development and implementation of the most valuable predictions and observations contained within.
http://www.briansolis.com/2009/10/the-future-of-the-social-web/
Tags: socialmedia, trends, future, socialweb, social, web2.0, web, business, media, pr Saved by: admin
Prior to leaving Forrester to join Altimeter Group, Jeremiah Owyang, along with Josh Bernoff, Cynthia N. Pflaum, and Emily Bowen, published a report that attempted to bring the future of the Social Web into focus. If we viewed the content of his research as a social object, the conversations that would transpire could in fact expedite the development and implementation of the most valuable predictions and observations contained within.
http://www.briansolis.com/2009/10/the-future-of-the-social-web/
Tags: socialmedia, trends, future, socialweb, social, web2.0, web, business, media, pr Saved by: admin
The Roles of Facebook and Twitter in Social Media Marketing | Brian Solis
MarketingProfs conducted a survey of business-to-business (B2B) and business-to-consumer (B2C) marketers and the results are worth revisiting as they typify a basic view of the opportunities rife within the social Web. Examining these numbers and more importantly, the social media programs currently employed, will help us innovate and evolve.
http://www.briansolis.com/2010/02/the-role-of-facebook-and-twitter-in-social-media-marketing/
Tags: twitter, facebook, socialmedia, marketing, socialnetworking, social, research, data, media, toread Saved by: admin
MarketingProfs conducted a survey of business-to-business (B2B) and business-to-consumer (B2C) marketers and the results are worth revisiting as they typify a basic view of the opportunities rife within the social Web. Examining these numbers and more importantly, the social media programs currently employed, will help us innovate and evolve.
http://www.briansolis.com/2010/02/the-role-of-facebook-and-twitter-in-social-media-marketing/
Tags: twitter, facebook, socialmedia, marketing, socialnetworking, social, research, data, media, toread Saved by: admin
ROI: How to Measure Return on Investment in Social Media
Among the most effective forms of any marketing initiative is the integration of a call to action. It is how I define influence as it gives us the ability to inspire activity and measure it – as designed. As stated earlier, revenue is only one form of metrics we can introduce, but defining the “R” in ROI is where we need to focus as it relates to our business goals and performance indicators specifically. Even though much of social media is free, we do know the cost of engagement as it relates to employees, time, equipment, and opportunity cost (what they’re not focusing on or accomplishing while engaging in social media). Tying those costs to the results will reveal a formula for assessing the “I” as investment. When we truly grasp the ability to define action and measure it, we can expand the impact of new media beyond the P&L. We can adapt business processes, inspire ingenuity, and more effectively compete for the future.
http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/
Tags: roi, socialmedia, analytics, marketing, statistics, measurement, business, tracking, media, social Saved by: admin
Among the most effective forms of any marketing initiative is the integration of a call to action. It is how I define influence as it gives us the ability to inspire activity and measure it – as designed. As stated earlier, revenue is only one form of metrics we can introduce, but defining the “R” in ROI is where we need to focus as it relates to our business goals and performance indicators specifically. Even though much of social media is free, we do know the cost of engagement as it relates to employees, time, equipment, and opportunity cost (what they’re not focusing on or accomplishing while engaging in social media). Tying those costs to the results will reveal a formula for assessing the “I” as investment. When we truly grasp the ability to define action and measure it, we can expand the impact of new media beyond the P&L. We can adapt business processes, inspire ingenuity, and more effectively compete for the future.
http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/
Tags: roi, socialmedia, analytics, marketing, statistics, measurement, business, tracking, media, social Saved by: admin