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The Web's New Gold Mine: Your Secrets - WSJ.com

http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html?mod=WSJ_hpp_LEFTTopStories

"The Journal conducted a comprehensive study that assesses and analyzes the broad array of cookies and other surveillance technology that companies are deploying on Internet users. It reveals that the tracking of consumers has grown both far more pervasive and far more intrusive than is realized by all but a handful of people in the vanguard of the industry. • The study found that the nation's 50 top websites on average installed 64 pieces of tracking technology onto the computers of visitors, usually with no warning. A dozen sites each installed more than a hundred. The nonprofit Wikipedia installed none."
Tags: privacy, advertising, internet, business, cookies, marketing, technology, 2010, behavior, new Saved by: admin

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