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Twitter for Newsrooms – Twitter Media
http://media.twitter.com/newsrooms@Welcome to #TfN. Inside, you’ll find resources to help you and your organization at every step of the reporting and publishing process. We want to make our tools easier to use so you can focus on your job: finding sources, verifying facts, publishing stories, promoting your work and yourself—and doing all of it faster and faster all the time.@
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Twitter Media
Bad Girls Club is Oxygen’s biggest show, with over two million viewers per episode as of this writing. In the beginning of its fourth season, the network piloted a program called OxygenLive: a “social viewing party” with talent from the show, pulling comments and conversation from several networks, including Twitter, into a central hub. Here’s what Oxygen discovered in the course of Bad Girls Club’s fourth season: During the East Coast airing, where they piloted the OxygenLive party, ratings for adults 18-49 were up 92% from the previous season. (109% for females 18-49.) During the West Coast airing, where they did not initially pilot OxygenLive, ratings were up only 14%. (And only 9% for females 18-49.)
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Tags: twitter, media, socialmedia, social, microblogging, tv, via:packrati.us, journalism, web2.0, blog Saved by: admin
Bad Girls Club is Oxygen’s biggest show, with over two million viewers per episode as of this writing. In the beginning of its fourth season, the network piloted a program called OxygenLive: a “social viewing party” with talent from the show, pulling comments and conversation from several networks, including Twitter, into a central hub. Here’s what Oxygen discovered in the course of Bad Girls Club’s fourth season: During the East Coast airing, where they piloted the OxygenLive party, ratings for adults 18-49 were up 92% from the previous season. (109% for females 18-49.) During the West Coast airing, where they did not initially pilot OxygenLive, ratings were up only 14%. (And only 9% for females 18-49.)
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Tags: twitter, media, socialmedia, social, microblogging, tv, via:packrati.us, journalism, web2.0, blog Saved by: admin
The science of the hashtag – Twitter Media
So add this finding to your hashtag playbook: getting a great hashtag in front of the right audience is more important than getting it in front of a big audience. Katy Perry’s 5.2 million followers saw #LessAmbitiousMovies, laughed, and moved on. Lizz Winstead and Barracks O’Bama’s crew of 35,000 saw it—and they made it their own. (Thanks again to Isaac Hepworth for driving this analysis.)
http://media.twitter.com/1058/science-hashtag
Tags: via:packrati.us, twitter, hashtag, LessAmbitiousMovies, media, socialnetworking, #lessambitiousmovies, analysis, influence, twitter Saved by: admin
So add this finding to your hashtag playbook: getting a great hashtag in front of the right audience is more important than getting it in front of a big audience. Katy Perry’s 5.2 million followers saw #LessAmbitiousMovies, laughed, and moved on. Lizz Winstead and Barracks O’Bama’s crew of 35,000 saw it—and they made it their own. (Thanks again to Isaac Hepworth for driving this analysis.)
http://media.twitter.com/1058/science-hashtag
Tags: via:packrati.us, twitter, hashtag, LessAmbitiousMovies, media, socialnetworking, #lessambitiousmovies, analysis, influence, twitter Saved by: admin