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Depression’s Upside - NYTimes.com
The bad news is that this deliberate thought process is slow, tiresome and prone to distraction; the prefrontal cortex soon grows exhausted and gives out. Andrews and Thomson see depression as a way o... Read more
http://www.nytimes.com/2010/02/28/magazine/28depression-t.html
Tags: depression, psychology, evolution, health, brain, cognition, creativity, emotions, darwin, intelligence Saved by: admin at 28 Feb 2010

Short-Term Memory and Web Usability (Jakob Nielsen's Alertbox)
Summary: The human brain is not optimized for the abstract thinking and data memorization that that websites often demand. Many usability guidelines are dictated by cognitive limitations.
http://www.useit.com/alertbox/short-term-memory.html
Tags: usability, webdesign, memory, psychology, nielsen, cognitive, design, ux, cognition, hci Saved by: admin at 08 Dec 2009

Getting It Wrong: Surprising Tips on How to Learn: Scientific American
For years, many educators have championed “errorless learning," advising teachers (and students) to create study conditions that do not permit errors. For example, a classroom teacher might drill st... Read more
http://www.scientificamerican.com/article.cfm?id=getting-it-wrong
Tags: learning, education, science, memory, psychology, brain, cognition, studying, research, data Saved by: admin at 21 Oct 2009







Are You Sticky? - TIME
take your idea, whatever it may be, and present it as a Simple, Unexpected, Concrete, Credible, Emotional Story. "We were a little embarrassed when it turned out that we could summarize it with SUCCES... Read more
http://www.time.com/time/insidebiz/article/0,9171,1552029,00.html
Tags: marketing, cognition Saved by: admin at 29 Jun 2009