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Social Network Comments Fuel Offline Behavior - eMarketer
The study doesn’t elaborate on what exactly respondents would do, but another question asked specifically what actions US social network users would be more likely to take after following a company ... Read more
http://www.emarketer.com/Article.aspx?R=1008473
Tags: facebook, socialmedia, social, twitter, stats, behavior, emarketer, marketing, media, social_media_marketing Saved by: admin at 02 Jul 2011
The study doesn’t elaborate on what exactly respondents would do, but another question asked specifically what actions US social network users would be more likely to take after following a company ... Read more
http://www.emarketer.com/Article.aspx?R=1008473
Tags: facebook, socialmedia, social, twitter, stats, behavior, emarketer, marketing, media, social_media_marketing Saved by: admin at 02 Jul 2011
Bar Mobile Payment Solutions Not in Time For the Holidays
Google’s Android OS update includes mobile payment, helping retailers give the consumer less time to think, “Do I really need that?"
http://www.resourcenation.com/blog/mobile-payment-solutions-not-in-time-for-the-holidays/31489/
Tags: android, black, barcodes,, at&t,, emarketer, mobile, holiday, retail, at&t, android,at&t,barcodes,black,emarketer Saved by: admin at 09 Dec 2010
Google’s Android OS update includes mobile payment, helping retailers give the consumer less time to think, “Do I really need that?"
http://www.resourcenation.com/blog/mobile-payment-solutions-not-in-time-for-the-holidays/31489/
Tags: android, black, barcodes,, at&t,, emarketer, mobile, holiday, retail, at&t, android,at&t,barcodes,black,emarketer Saved by: admin at 09 Dec 2010
What Brand Fans Are Worth - eMarketer
The pattern of increased fan spending held across all of the top 20 brands on Facebook, with differences ranging from 51% for Oreo fans to 168% for fans of Nokia. Other studies have shown social foll... Read more
http://www.emarketer.com/Article.aspx?R=1007761
Tags: facebook, socialmedia, roi, fans, research, emarketer, marketing, statistics, social, value Saved by: admin at 22 Jun 2010
The pattern of increased fan spending held across all of the top 20 brands on Facebook, with differences ranging from 51% for Oreo fans to 168% for fans of Nokia. Other studies have shown social foll... Read more
http://www.emarketer.com/Article.aspx?R=1007761
Tags: facebook, socialmedia, roi, fans, research, emarketer, marketing, statistics, social, value Saved by: admin at 22 Jun 2010
Why You Need a Strategy for Social Media - eMarketer
A [social media] strategy is critical because social media users will expect companies to be savvy in the social space. That includes making sure social marketing initiatives are in line with other br... Read more
http://www.emarketer.com/Article.aspx?R=1007508
Tags: strategy, socialmedia, social, media, marketing, statistics, branding, socialnetworking, emarketer, briansolis Saved by: admin at 11 Feb 2010
A [social media] strategy is critical because social media users will expect companies to be savvy in the social space. That includes making sure social marketing initiatives are in line with other br... Read more
http://www.emarketer.com/Article.aspx?R=1007508
Tags: strategy, socialmedia, social, media, marketing, statistics, branding, socialnetworking, emarketer, briansolis Saved by: admin at 11 Feb 2010
What Social Followers Want - eMarketer
Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—... Read more
http://www.emarketer.com/Article.aspx?R=1007476
Tags: socialmedia, marketing, twitter, social, statistics, facebook, research, emarketer, socialmarketing, socialnetworking Saved by: admin at 23 Jan 2010
Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—... Read more
http://www.emarketer.com/Article.aspx?R=1007476
Tags: socialmedia, marketing, twitter, social, statistics, facebook, research, emarketer, socialmarketing, socialnetworking Saved by: admin at 23 Jan 2010
Using Social Media Strategically - eMarketer
As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel. According to the “2010 So... Read more
http://www.emarketer.com/Article.aspx?R=1007430
Tags: socialmedia, strategy, marketing, roi, metrics, social, emarketer, stats, research, media Saved by: admin at 22 Dec 2009
As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel. According to the “2010 So... Read more
http://www.emarketer.com/Article.aspx?R=1007430
Tags: socialmedia, strategy, marketing, roi, metrics, social, emarketer, stats, research, media Saved by: admin at 22 Dec 2009
Social Media Measurement Lags Adoption - eMarketer
Social widgets - 40% Fully 86% of respondents to the survey of professionals from a variety of industries said they had adopted social technologies. Most said they were using the tools for marketing (... Read more
http://www.emarketer.com/Article.aspx?R=1007286
Tags: socialmedia, statistics, research, roi, emarketer, marketing, social, measurement, stats, media Saved by: admin at 23 Sep 2009
Social widgets - 40% Fully 86% of respondents to the survey of professionals from a variety of industries said they had adopted social technologies. Most said they were using the tools for marketing (... Read more
http://www.emarketer.com/Article.aspx?R=1007286
Tags: socialmedia, statistics, research, roi, emarketer, marketing, social, measurement, stats, media Saved by: admin at 23 Sep 2009
Social Network Marketing Expands Sphere - eMarketer
Common wisdom over the past few years has been that people are interested in interacting with social network friends, not marketers. Not so, according to Anderson Analytics’ May 2009 survey—52% of... Read more
http://www.emarketer.com/Article.aspx?R=1007252
Tags: socialmedia, marketing, branding, statistics, social, stats, web2.0, media, research, emarketer Saved by: admin at 01 Sep 2009
Common wisdom over the past few years has been that people are interested in interacting with social network friends, not marketers. Not so, according to Anderson Analytics’ May 2009 survey—52% of... Read more
http://www.emarketer.com/Article.aspx?R=1007252
Tags: socialmedia, marketing, branding, statistics, social, stats, web2.0, media, research, emarketer Saved by: admin at 01 Sep 2009
Do You Know Who’s on Twitter? - eMarketer
Demographics and usage habits of the microblogging crowd Twitter has experienced explosive growth in 2009. According to “An In-Depth Look Inside the Twitter World,” from Sysomos, 72.5% of all Twi... Read more
http://www.emarketer.com/Article.aspx?R=1007250
Tags: twitter, statistics, demographics, marketing, social, stats, socialmedia, 2009, emarketer, research Saved by: admin at 29 Aug 2009
Demographics and usage habits of the microblogging crowd Twitter has experienced explosive growth in 2009. According to “An In-Depth Look Inside the Twitter World,” from Sysomos, 72.5% of all Twi... Read more
http://www.emarketer.com/Article.aspx?R=1007250
Tags: twitter, statistics, demographics, marketing, social, stats, socialmedia, 2009, emarketer, research Saved by: admin at 29 Aug 2009
Social Media Best Practices - eMarketer
Marketers have become more than willing to start a conversation about their brands through social media. But that’s only the beginning of the marketing effort. In late 2008, MarketingSherpa surveye... Read more
http://www.emarketer.com/Article.aspx?R=1007200
Tags: socialmedia, marketing, social, trends, bestpractices, media, emarketer, research, branding, statistics Saved by: admin at 10 Aug 2009
Marketers have become more than willing to start a conversation about their brands through social media. But that’s only the beginning of the marketing effort. In late 2008, MarketingSherpa surveye... Read more
http://www.emarketer.com/Article.aspx?R=1007200
Tags: socialmedia, marketing, social, trends, bestpractices, media, emarketer, research, branding, statistics Saved by: admin at 10 Aug 2009